Last updated: 28 March 2026
Article 1 - Who We Are
1. This Privacy & Cookie Policy applies to the processing of personal data by Belgium Insight, the commercial name of Michiel Taelman, sole proprietor registered under number 1035.317.226, with registered address Witteramsdal 8, 1730 Asse, Belgium.
2. Belgium Insight is the data controller for the processing activities described in this Policy.
3. For any privacy‑related questions, you can contact us at: [email protected] or +32 472 47 59 55
Article 2 - Which Personal Data We Process
Depending on how you interact with us, we may process the following categories of personal data:
1. Identification and contact data:
o first name, last name
o email address
o (optional) company name, VAT number
2. Account and usage data (via the Platform and Community):
o username and login data
o course enrolments and progress (e.g. lessons completed, quiz results)
o questions and posts in the Community
o technical data such as IP address, browser type and device information, to enhance the online experience
3. Payment and billing data:
o details necessary to process your payment via Stripe (e.g. payment method, transaction ID)
o invoice data (name, address, VAT details if applicable).
4. Communication data:
o content of messages you send us via email or the Platform
o preferences regarding newsletters and marketing communications
5. Cookies and similar technologies:
o data collected via cookies and tracking technologies on the sales page and the Platform (see section 7 below).
Article 3 - Purposes and Legal Bases of Processing
We process your personal data for the purposes and on the legal bases set out below:
1. To create and manage your account, provide the Course and Community, and deliver customer support
o Data: identification and contact data, account and usage data, communication data.
o Legal basis: performance of the Agreement (article 6(1)(b) GDPR) and our legitimate interest in providing efficient support.
2. To process payments and manage invoicing and accounting
o Data: payment and billing data.
o Legal basis: performance of the Agreement (article 6(1)(b) GDPR) and compliance with legal obligations under Belgian accounting and tax law (article 6(1)(c) GDPR).
3. To send you service‑related communications (e.g. confirmations, important changes to the Course or Terms)
o Data: identification and contact data, account data.
o Legal basis: performance of the Agreement and our legitimate interest in informing you about essential service matters.
4. To send newsletters and marketing communications relating to similar courses and services
o Data: identification and contact data, marketing preferences, usage data (to segment communications).
o Legal basis: your consent (article 6(1)(a) GDPR) and/or our legitimate interest in promoting our services to existing customers, within the limits of applicable law.
o You can unsubscribe at any time by using the link in our emails or by contacting us at
5. To improve our Courses, Platform and user experience
o Data: usage data, technical data, cookie data and feedback.
o Legal basis: our legitimate interest in analyzing and improving our services and website (article 6(1)(f) GDPR). We take measures to minimize the impact on your privacy (e.g. pseudonymised analytics).
6. To comply with legal obligations and respond to lawful requests
o Data: any data necessary to comply with obligations under tax, accounting, consumer or data protection law or to respond to authorities or courts.
o Legal basis: compliance with legal obligations (article 6(1)(c) GDPR).
Article 4 - Retention Periods
We do not keep your personal data longer than necessary for the purposes described above:
1. Account and course data: kept for as long as you have an active account and for up to 3 years after your last activity, unless longer retention is required by law or justified by a potential dispute.
2. Billing and accounting data: kept for 7 years following the end of the financial year, in line with Belgian legal requirements.
3. Marketing data (newsletter subscription): kept until you unsubscribe or withdraw your consent, or for a shorter period where we have not observed any interaction from you for a reasonable time.
4. Cookies: see section 7 for specific storage periods, as cookies are stored on your device for different durations.
After expiry of the retention periods, we will delete or anonymize your personal data securely.
Article 5 - Sharing of Personal Data
We only share your personal data with third parties where necessary for the purposes described above, or when required by law:
1. Service providers (processors)
To provide our Courses, Community and related services, we rely on carefully selected third‑party service providers who act as our data processors. These include in particular:
o Content Creator Machine Inc. (CC Machine): learning platform provider used to host our Courses, Community and related digital content. CC Machine processes personal data such as identification data, contact data, account data, course progress data and Community contributions on our behalf.
o Amazon Web Services (AWS) and Google Cloud: cloud hosting and infrastructure providers used to store and process Platform data (including course content, account data and usage data) in secure data centres
o Stripe: payment service provider processing payment transactions and related billing information (e.g. name, billing address, payment method, transaction details) on our behalf.
o Twilio and Meta (WhatsApp): communication providers that may be used for SMS and messaging integrations where applicable (e.g. sending notifications or service messages).
o Zapier: workflow automation tool used to connect and automate certain operations between our systems (for example, synchronising contact or enrolment data between tools).
o OpenAI: AI‑based service provider that may be used to enhance certain functionalities (for example, content generation or assistance features), always within the scope of our services.
These processors only process personal data on our documented instructions and under a written data processing agreement that includes appropriate confidentiality, security and data protection obligations. They are not allowed to use your personal data for their own purposes.
2. Public authorities and regulators
o We may disclose your personal data when required to do so by law or in response to valid requests by public authorities (e.g. tax authorities, courts, law enforcement).
3. Business transfers
o In the unlikely event of a business transfer or reorganization involving Belgium Insight, your personal data may be transferred to the new operating entity, subject to safeguards ensuring a level of protection consistent with this Policy.
We do not sell your personal data to third parties.
Article 6 - International Transfers
1. Some of our service providers may be located outside the European Economic Area (EEA) or may store data on servers outside the EEA (e.g. cloud hosting providers, email providers, Platform providers).
2. Where such transfers occur, we ensure that an adequate level of protection is in place, for example by:
o relying on an adequacy decision of the European Commission, or
o entering into Standard Contractual Clauses (SCCs) approved by the European Commission with the recipient.
You can obtain more information about the specific safeguards in place by contacting us at [email protected]
Article 7 - Cookies and Similar Technologies
Our sales pages and Platform use cookies and similar technologies.
1. What are cookies?
Cookies are small text files placed on your device when you visit our sales page or Platform. They allow us to recognize your device and store certain information about your preferences or past actions.
2. Types of cookies we use (exact tools may evolve over time):
o Strictly necessary cookies: required for the proper functioning of the website, to enable login, secure sessions and to process your orders. You cannot refuse these cookies if you want to use the site.
o Functional cookies: help us remember your preferences (e.g. language, previously visited pages) to improve your experience.
o Analytical/statistical cookies: allow us to understand how visitors use our pages (e.g. via tools similar to Google Analytics), so we can improve content and navigation.
o Marketing/advertising cookies: may be used, where relevant, to measure the effectiveness of our campaigns and show relevant ads on third‑party platforms. These cookies are only placed with your consent, where required by law.
3. Managing your cookie preferences
o When first visiting our sales page, you may be presented with a cookie banner allowing you to accept or refuse non‑essential cookies. You can change your preferences at any time via your browser settings or the cookie settings (where available) on the site.
o Most browsers allow you to block or delete cookies. Please note that blocking certain cookies may affect the functionality or performance of the site.
4. Third‑party cookies
o Some cookies may be placed by third‑party services integrated into our site (e.g. video players, analytics, social media sharing buttons). These third parties have their own privacy and cookie policies, which we encourage you to consult.
Article 8 - Security Measures
1. We take appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.
2. These measures include, where appropriate:
o encryption in transit (HTTPS/SSL),
o restricted access to personal data on a need‑to‑know basis,
o secure passwords and authentication measures,
o regular updates and backups, and
o cooperation only with reputable service providers that implement adequate security.
3. Despite these measures, no online system is 100% secure. You also play a role in protecting your data by keeping your login credentials confidential and using strong, unique passwords.
Article 9 - Your Rights as a Data Subject
Under the GDPR, you have the following rights in relation to your personal data:
1. Right of access: you can request confirmation whether we process your personal data and obtain a copy of such data.
2. Right to rectification: you can request correction of inaccurate or incomplete data.
3. Right to erasure (“right to be forgotten”): you can request deletion of your data in certain circumstances (e.g. when it is no longer necessary for the purposes for which it was collected), subject to legal retention obligations.
4. Right to restriction of processing: you can request that we restrict processing of your data in specific situations (e.g. while a dispute about accuracy or lawfulness is being resolved).
5. Right to data portability: you can request to receive your data in a structured, commonly used and machine‑readable format and to transmit it to another controller, where processing is based on consent or contract and carried out by automated means.
6. Right to object: you can object at any time, on grounds relating to your particular situation, to processing based on our legitimate interests, and you can always object to processing for direct marketing purposes.
7. Right to withdraw consent: where processing is based on your consent, you can withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.
You can exercise your rights by sending a written, dated and signed request to clearly indicating which right you wish to exercise and including proof of your identity (e.g. a partially redacted copy of your ID).
We will respond to your request as soon as reasonably possible and in any event within one month, subject to any extensions permitted by law.
10. Complaints
If you believe that your privacy rights have been violated, you can:
1. Contact us at [email protected], so we can try to resolve the issue together.
2. Lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit):
o Address: Drukpersstraat 35, 1000 Brussels, Belgium
11. Changes to This Policy
1. We may update this Privacy & Cookie Policy from time to time, for example to reflect changes in our processing activities or legal obligations.
2. The most recent version will always be available via the sales page and/or the Platform. If changes are material, we will notify you via email or the Platform where appropriate.
